Qualitative Research on the other hand generates non-numerical data. Only measurable data are being gathered and analyzed in quantitative research. Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic.
The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.
Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.
The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.
On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data. The presentation of data in a Qualitative Research is in the form of words from interviews and images videos or objects such as artifacts.
If you are conducting a Qualitative Research what will most likely appear in your discussion are figures in the form of graphs. However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics.
Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method. Qualitative research measures, in hopes of developing universal laws where qualitative research can be described as an exploration of what is assumed to be a dynamic reality.
Qualitative research does not claim that what is discovered in the process is universal, and thus, replicable. Common differences usually cited between these types of research include. In general, qualitative research generates rich, detailed and valid process data that contribute to the in-depth understanding of a context. Quantitative research, on the other hand, generates reliable population-based and generalizable data that is suited to establishing cause-and-effect relationships.
The decision of whether to choose a quantitative or a qualitative design is ultimately a philosophical question. Which methods to choose will depend on the nature of the project, the type of information needed the context of the study and the availability of resources time, money, and human. Qualitative analysis involves a continual interplay between theory and analysis.
In analyzing qualitative data, we seek to discover patterns such as changes over time or possible causal links between variables.
Combining of qualitative and quantitative research is becoming more and more common. It is important to keep in mind that these are two different philosophies, not necessarily polar opposites. In fact, elements of both designs can be used together in mixed-methods studies. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools. My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality.
Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives. Journal of Quality Assurance in Hospitality and Tourism, 12, Qualitative research is inductive , descriptive research, how ever some researcher use both inductive and deductive depends on the nature and purpose of the research the hyposis you intend to examine.
Where quantitive research is statistical numerical based research empirical. Keep it up GOOD people! I am grateful about how qualitative and quantitative differences have been defined in the research field. Thank you very much for the difference of quantitative and qualitative research methods they are well elaborated.
I am Wondering to know the difference of how they conduct interview in both Qualitative and Quantitative methods what are the difference in conducting such interviews or Focus groups? What are the methods of analyzing data in quantitative research? Thanks so much for the answer.
Many thanks for giving me clear understanding around the differences between the two approaches. Interesting article and good comparison between both research methods.
While quantitative research is based on numbers and mathematical calculations (aka quantitative data), qualitative research is based on written or spoken narratives (or qualitative data). Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other disciplines.
Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data.
Compare/Contrast Qualitative and Quantitative Research Strategies Qualitative Quantitative Belief that the world is not stable, coherent and uniform. differences between quantitative and qualitative research designs, together with their underlying assumptions, purposes, approaches and the researcher’s roles are summarised inTable I.
Qualitative vs Quantitative Research. Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.