By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group. It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc. The descriptive research aims at obtaining complete and accurate information for the study, the method adopted must be carefully planned. The researcher should precisely define what he wants to measure?
How does he want to measure? He should clearly define the population under study. It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc. Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results.
The difference between exploratory and descriptive research can be drawn clearly on the following grounds:. Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise.
Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability. The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research. Research that explore and explains an individual, group or a situation, is called descriptive research.
The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions. The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem.
On the contrary, in descriptive research, the overall design should be rigid which protects against bias and also maximise reliability. The research process is unstructured in exploratory research. However, it is structured in the case of descriptive research. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many".
Exploratory research is not typically generalizable to the population at large. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them.
The goal is to learn 'what is going on here? Earl Babbie identifies three purposes of social-science research: Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.
Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses. The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.
The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s.
There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true. There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.
Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how. Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis. Exploratory research or formulative research Descriptive research  Causal research also referred to as explanatory research  Exploratory research or formulative research:
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.
Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.
Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue. The goals of exploratory research are intended to produce the following possible insights: Familiarity with basic details, settings, and concerns. An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research lays the initial groundwork for future research.
In the context of marketing research, every research problem is unique in its own way, but almost all research problems and objectives can be matched to one of three types of research designs—exploratory, descriptive, or causal. The r. In this lesson, you'll learn about a type of research called exploratory research. You'll achieve a general understanding of the topic through.