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Official Journal of the European Marketing Academy
International Journal of Research in Marketing

We cover various initiatives such as data collection, visualization and information dissemination and applications of algorithmic data analysis techniques for decision support. We describe one application under development that provides timely price information to farmers, traders and policy makers.

The firm procures an input commodity and processes it to produce an output commodity over a multi-period horizon. We show that the resulting optimal operational policy has the same price and horizon dependent threshold structure that characterizes the known optimal policy when markets are complete or financial distress costs are small.

Published Papers Ray, Sougata. We investigate whether and how family ownership and management influence firms' internationalization strategies in an emerging economy in which family firms are dominant.

Anchoring on the willingness and ability framework and drawing on the socioemotional wealth perspective and agency theory, we theorize how the heterogeneity among family firms in their ownership structures, concentration, and family involvement in management shapes the firms' internationalization strategies. We also theorize how certain contingencies, such as the presence of foreign institutional ownership and family management, moderate the relationship between family ownership and internationalization strategy.

We test our predictions by using a proprietary, longitudinal panel dataset of leading family firms from India and find support for most of our theoretical predictions. Internationalization has emerged as a dominant strategy for firms in a globally interconnected world. We observe that ownership structure and management have significant bearing on internationalization strategies of family firms, as family owners and managers are more averse to internationalization.

Family firms' aversion to internationalize is more pronounced when families can exercise greater control on firms' actions through the combined effect of higher family ownership primarily through strategic control and family's participation in management through strategic, administrative, and operational control. However, certain contingencies, such as the higher ownership of foreign institutions and presence of professional managers, help business families improve their understanding of international markets, reduce the fear of the unknown, and better appreciate the benefits of internationalization, thereby aiding greater internationalization of family firms.

Published Papers Singha, Sumanta. Published Papers Bhatnagar, Navneet. Published Papers Subramanian, Krishnamurthy. Since banking is intrinsically an opaque activity, we hypothesize that an incoming CEO of a bank is more likely to manage earnings than a counterpart in a non- financial firm. To identify the hypothesized effects, we exploit exogenous variation generated by age-based CEO retirement policies in Indian public sector firms. This decrease occurs due to increased provisions, though such provisions do not associate with increased non-performing assets subsequently.

In contrast to banks, we observe no earnings management coinciding with CEO turnover for other public sector firms. As evidence of motivation, we show that earnings management increases likelihood of directorship positions in other firms within two years of retirement. Published Papers Batra, Rishtee Kumar. Wisdom from ancient texts and practitioners of alternative medicine seem to share the intuition that consuming spicy food may increase aggression.

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Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation. These articles detail the best practices for research. All articles were written by marketing research professionals.

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