Skip Nav

What Is Quantitative Marketing Research?

Navigation menu

❶What Is Qualitative Writing?

Market Research Blog

You might also Like
FREE GUIDE
Recommended

2 kg 7 pounds) than the placebo group (4. 1 kg 9 pounds). The researchers also looked at body fat percentage. The placebo group lost 2. 16, while the group taking Garcinia Cambogia lost only 1.

Qualitative research – the emphasis is on understanding

Main Topics

Privacy Policy

The difference between qualitative and quantitative research is a fundamental distinction within research practice. Below, we outline how "qual" and "quant" data vary, and the implications for market .

Privacy FAQs

The distinction between primary and secondary research is really about the different sources of market information. A different way of thinking about market research is to consider the two main approaches – qualitative and quantitative. Qualitative research is based on opinions, attitudes, beliefs.

About Our Ads

Learn all about quantitative and qualitative market research, the differences between the two, and which method is best fits your needs! The process of conducting primary market research and collecting market research data and information can be broken down into two methods; quantitative and qualitative research.

Cookie Info

FAQ compares qualitative market research methods versus quantitative research methods. | Main Qualitative Marketing Research versus Quantitiative Methods and Tools: Question: Quantitative market research methods attempt to gauge quantity. Using a range of sampling strategies, quantitative market research methods seek to project results. One way to classify market research is by quantitative vs. qualitative techniques. Think of quantitative data as structured (often numerical) data and think of qualitative data as unstructured information (focus group comments, observations, etc.) that is summarized subjectively, as opposed to mathematically.