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The Ladder Of Customer Loyalty - Turning Prospects Into Evangelists

Moving up the ladder

❶If your clients have to wait for you at any stage of your process - whether on the phone, or for an appointment, or to deliver a stage of their project - you need to be aware of the perceived waiting time problem.

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Definition: Customer Loyalty Ladder

How do you take a suspect through the levels of the customer loyalty ladder to be an evangelist for your business? The most important factor here is the culture of your business. Your sales team must not think of a sale as the end.

They should think of a sale, not as "closing a deal" but as "opening an opportunity". You must have great people who live and breathe by this culture.

It is a great idea to have a rewards program in your business for sales team members who move customers up the loyalty ladder. Having different levels of service for different customers is another helpful factor. It is the systems, technology and right attitude that, when in place, will take your company to new levels of customer relationship. You'll see your evangelist list expanding all the time! Here are some tips:.

The good news is that each of the ten service points covered below can be turned around to help you retain your customer relationships, and make them even stronger. If your clients have to wait for you at any stage of your process - whether on the phone, or for an appointment, or to deliver a stage of their project - you need to be aware of the perceived waiting time problem.

What seems short to you may be perceived as long for them. For a buyer, the term 'sales process' can conjure up some unpleasant feelings. I often get questions from business owners and sales leaders about how their teams can combat the issue and make the sales experience enjoyable and memorable from the client's perspective.

This is because creating a positive experience for your buyer during and after the sales process can pay big dividends. Skip to Content Main Menu Search. Home About Us Join Login. Every business owner dreams of maximising the number of evangelists for their business. Evangelists are the people who will shout your praises from the roof-top and help you in building an ever-expanding loyal customer base - all for free. What more can you ask for?

Questionable advice for a salesperson and disastrous advice for a marketer. Without targeting, without segmentation, without proper qualification of prospects , a marketer will burn up company resources and waste employee goodwill at the bottom rung of the loyalty ladder. The loyalty ladder has customers perceiving the benefit most intensely at the highest rung. This overlooks the power of first impressions. We make snap judgments. This first commitment is instinctive and emotional.

It springs from our basic sense and appreciation of something done right. In this view, the loyalty ladder is best seen on its side. The customers who love you fall in love with you on the first visit. These customers can be engaged with a loyalty program or a loyalty discount. They are doing business repetitively with the organization and are willing to foster the engagement in future. Clients if well engaged can help boost business with their brand loyalty. They are not only doing repetitive business with an organization but are also recommending the organization to their own acquaintances.

They are the most valuable players and the organization must treat them royally with the highest priority. The concept of Customer Loyalty Ladder comes under relationship marketing and brand management which deals with establishing long term relations with customers.

It is said that the cost of attracting new customers is times more than that of doing business with existing customers. Hence it is worth for any organization to keep its existing customers happy and satisfied in order to do a more profitable business.

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Customer Loyalty Ladder is a systematic way of classifying customers of an organization into five different categories depending upon the business level engagement of customers with the organization. Customer loyalty ladder helps customers to identify potential customers who can remain engaged with their business for a long time and also become loyal to their brand.

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The ladder of customer loyalty is about the different loyalty relationships customers have with are five steps in the ladder of customer loyalty, each step represents one type of customer based on their loyalty to the business.

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Basically, the customer loyalty ladder involves five main stages based on the customers interest in the company or the product. The suspect – The first customer loyalty ladder, this segment includes anyone who reads or hears an ad, takes a look into a brochure or encounters some other type of promotion. Sebuah konsep tentang Customer Loyalty Ladder yang membagi tingkatan loyalitas konsumen sehingga pemasar bisa mengalokasikan sumber daya yang ada secara efekti.

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Find predesigned Customer Loyalty Ladder Ppt Example File PowerPoint templates slides, graphics, and image designs provided by SlideTeam. This is not an automatic thing - you need to have systems and processes in place that make the customer experience heavenly. This is where the "Ladder of Customer Loyalty" comes in.