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❶The researcher chooses the most cost-effective and efficient method to achieve the aim of the study. Obtaining primary data requires more human and non-human resources like time, money and energy, therefore in some studies researchers consider secondary data much better and feasible.

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The four types of primary market research By Samantha Garner | October 21, Primary market research is a great way to gather information about your small business’ product or service idea.

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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague.

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Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others. Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found.

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Primary research is a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis. Primary data increases the reliability and authenticity of research and in most of the scientific researches primary data are used. Primary methods of data collection There are different types of primary data and they are used according to the type of study.