A bulleted list or short paragraph should be sufficient. Again, the executive summary is not intended to replace the abstract or the report. It is a marketing tool. Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine.
Skip to main content. Tip An executive summary for an industry analysis has the same purpose as for a business plan. Warning Remember that you are not rewriting the abstract.
One page or a few short paragraphs is all you need. Use one or two sentences wherever possible to make each point and keep your total word count at approximately words. About the Author Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.
Accessed 14 September Small Business - Chron. This intro paragraph should be attention-getting from the start. It is wise to bring in impressive attributes of your company, but be specific as opposed to general. Potential clients will want to see real evidence of demonstrated skills and unique abilities. Use this section to highlight company or employee accolades.
The purpose any proposal, and by extension executive summary, is to sell. Give a quick punch, making a confident sell to the client. The executive summary is an ideal place to start aiming thoughtfully at your key audience. Here you can further identify the issue facing the client—such as a need for a new marketing strategy, loss of sales, importance of a redesigned website, etc.
Once this problem has been identified, offer well-researched, substantiated information about this problem. After the problem has been named, continue the company-focused aim by showing how your proposed solution will be a success.
An excellent method is to present facts concerning issues, followed quickly by practical yet unique solutions that are designed particularly for the client. It is vital that a potential client sees just what it is you and your company can do for them.
While solutions and methods are a key part of your executive summary and the proposal in general, what matters most to clients is what the results of these solutions will be. Demonstrate to your client what great returns they will get from your proposal. Again, citing figures generated from strong, client-specific research is the key to success here.
Utilize market research and projections as well as examples of past success, and give descriptive and attractive probable outcomes. Clients love to see what gains your work will bring them, and thorough research is so important in exploring and determining what these gains will be.
An easy trap to fall into when creating an executive summary, or any part of a proposal, is to speak with sweeping generalizations or cliched statements. This should absolutely be avoided as these repetitive and oft-heard ideas have the effect of lumping you alongside your sub-par competitors. Standing out involves offering unique and valuable information to your client. Honest appraisals and truthful promises are what sell, not overused, recycled ideas and hollow claims.
It is important to review your executive summary—and your complete business proposal—repeatedly, rewriting and polishing to come up with a creative, professional piece of work that you will be proud and excited to share with potential clients. Following closely on that last element, attention to detail is paramount throughout the entire executive summary.
Nothing ruins the hard work on a proposal more than sloppy attention to detail. Silly mistakes can and must be avoided. Your goal is to be the most successful company to submit a proposal to your potential client.
Even the playing field by checking and rechecking for any errors. This is a basic element for success.
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Good and poor examples of executive summaries. The research draws attention to the fact that in , the market share of Choice Chocolate was 37%. The shares of their key competitors such as Venus and Bradbury were 22% and 18% respectively. This is a POOR example of an executive summary from a marketing assignment. Executive Summary.
Market Research Executive Summary Executive Summary Executive Summary: New Benefit plan for Huge Computer Company In response to your request, our team has evaluated and integrated the benefit package and retirement plans for the newly merged Huge Computer Company. View hundreds of Market Research Executive resume examples to learn the best format, verbs, and fonts to use. Designed market research strategies that complied with business objectives ; Corporate Librarian - Manager, Library & Information Resource @ Lam Research Corporation. Summary.
The summary communicates succinctly that you understand the business you’re in and how to make sales and profits climb. It shows that you have thought through how different marketing activities—from research through action—tie together to help the company succeed. A document that summarises all the sections of a market research report. It includes the basis for why the research was performed, the results that concluded from the research and where they will take the company, and what moves the management should make to best react to the research findings.